XBOX 360 wanted to bring to life the excitement and adrenalin of a selection of computer games
to the 18 – 30 male gaming audience.
In a sustained 3 month attack, TRO worked with XBOX and FHM to create an integrated,
cross-platform campaign spanning print, digital, video and experiential.
In a thorough brand immersion, 10 competition winners recreated XBOX 360 games by snow drifting, shooting,
flying and jet skiing their way across Japan; Australia; LA and Cancun.
A once-in-a-lifetime experience and unique brand immersion translated into stunning magazine copy and online video virals.