Following the success of T-Mobile’s ATL campaign ‘Dance’ we were appointed to work on the successive campaign ‘Sing’.
We wanted to excite, inspire and create brand advocates within the 8,000 employees.
As part of the pre-event teaser we organised an internal singing competition where employees could
upload their own entries to a website and vote for their favourites. The winners of the online
competition went on to appear in the TV advert and meet featured singing sensation Pink.