BMW returned to the British International Motor
Show after an absence of 6 years and wanted
to make a real statement. We created an exclusive
yet accessible stand alongside sister brands
Rolls-Royce and MINI to create the BMW Group
Plaza.
Top features included: World Premier of the new
BMW M6 convertible; the Oracle BMW America’s
Cup yacht; the MINI BARge built by TRO using
old shipping containers and the MINI ‘Fake
Invaders’ game.