The vision of Lucozade Sport is to become an unassailable leader in sport and exercise nutrition.
For three years TRO has managed a year-long experiential and tactical campaign to achieve this goal.
We manage a team of Lucozade Sports Scientists who make visits to venues from gyms to grass-root level
football clubs backing Lucozade Sports credentials as a premium, credible nutritional sports brand.
We’ve also designed, produced and run the Lucozade Performance Zone - a fully interactive structure that is
present at mid to large scale running events from local UK time trials to 10ks to marathons.
TRO is responsible for every aspect of the campaign delivery from staff recruitment through to environment design,
production and logistical management.