2009 saw Ribena take over UK high streets throughout the summer, providing office workers with the perfect reason to escape their
desks and enjoy their lunch
The campaign positioned Ribena as the adult lunchtime refreshment with TRO creating a premium and adult lunchtime experience
through clean & impactful wooden clad trailers and quirky branded sampling bikes.
Driving sales of Ribena on the High Street was key to activity success, with TRO tracking store data to measure all sales uplift.
With consumers being offered a free blackcurrant bush with every proof of purchase, it was not long
until all key retailers in the event vicinity ran out of stock.
In addition to the influence at retail, we exceeded our event sample target and drove brand awareness and messaging across town with
our immensely popular sampling bikes.