Since 2005, BMW has been the title sponsor of the PGA Championship - the European Tour’s flagship golf
event at Wentworth. Since that time TRO has helped to showcase the brand - developing the tournament’s
official hospitality village and designing a number of special features.
Highlights included the BMW Owners’ Lounge, Central Bar,
previews of concept and pre-launch product and numerous interactive
features reaching over 80,000 visitors over the 5 day event.