Following a competitive pitch process, experiential agency TRO has been appointed by the Central office of information (COI) on behalf of the Royal Air Force to redesign the fleet of mobile promotional units used by the RAF as part of its recruitment campaigns.

Says TRO Chief Executive Rob Allen: "This project will involve reworking 10 mobile recruitments vehicles – updating existing assets and incorporating more interactive elements."

The RAF offers over 50 career opportunities, including school leaver training, university sponsorships and specialist posts for professionals bringing expertise from other sectors.

For more information check out... 'TRO appointed to redesign RAF mobile recruitment vehicles.'

TRO has been ranked 2nd by turnover in Marketing magazine’s first ever experiential marketing league tables.

In the last 12 months we have not lost a single client and have developed additional business from both new and existing clients, winning over £3.5m of new business alone. Despite challenging economic conditions, we predict our 2009 year-end accounts to show continued growth in both gross and net profit levels.

For more information check out... 'TRO charts a year of outstanding success.'

The 2009 Field Marketing and Brand Experience Awards have placed TRO at the forefront of the experiential marketing sector – following a portfolio of award wins, we have collected the ultimate accolade of Brand Experience Agency of the Year.

In the Awards’ Experiential categories, TRO scooped Brand Experience Campaign of the Decade for work undertaken on behalf of client MINI. Two Highly Commended certificates were also received - for Staffing Agency of the Year and also Most Effective Roadshow, for the Ribena Harvestival campaign.

The launch event for the Government’s Learning Revolution Expo took place on 6 October at Old Spitalfields Market and provided the means for 400 guests representing a range of special interest learning groups to network informally, compare practices and share their experiences, to create a movement for informal adult learning.

TRO was commissioned to design an open-plan environment within Old Spitalfields Market and to devise the means for guests to identify and connect with each other.

For more information check out... 'Learning Revolution Expo launched at Old Spitalfields Market'

A summer experiential campaign aimed to raise brand awareness and encourage trial of the new Samsung JET mobile phone successfully reached over 450,000 consumers and yielded 44,000 active engagements with the brand.

The activity, executed by TRO in prime UK city locations, was designed in line with Samsung’s ATL Impatience is a Virtue campaign, and targeted socially active urbanites and techno-savvy professionals.

For more information check out... 'Samsung Jet campaign exceeds reach expectations'

The corporate events industry is surviving the economic downturn with more resilience than many other sectors in the marketing mix. So said TRO Chief Executive Rob Allen at the Eventia summer conference held on 6-7 July.

Summing-up a day and a half’s conference sessions, Rob Allen, who is a Board Director and Past Chairman of events industry trade association, Eventia, advised delegates to work on their own ‘super-proposition’ – one that could embrace virtual events, social media and demonstrating added value to procurement purchasers - to help weather the turbulent times ahead.

For more information check out... 'TRO’S Rob Allen delivers conference closing address'

The retail launch of the new Chevrolet Cruze took place at Millbrook Proving Ground on 7 July. Designed by TRO, the event combined business and marketing update training sessions with ride and drive activity for two consecutive audiences: 130 retailers and 40 Chevrolet head office staff.

TRO was responsible for all design, creative and production work for the launch, applying one of the car’s key marketing messages – that of changing the rules – to the planning of the day’s programme. The rules were changed from the start at Millbrook, with delegates being put directly into the Cruzes on arrival, where they drove down to the venue whilst listening to the event’s opening address via an in-car CD - rather than the standard business meeting address in plenary style.

For more information check out... 'TRO changes the rules for launch of Chevrolet’s New Cruze'

To celebrate Vauxhall’s sponsorship of Series 5 of Britain’s Next Top Model, Vauxhall has asked TRO to create a regional brand experience which will feature the stars of the LIVING programme and position Vauxhall in front of a young female audience.

Vauxhall is looking for the Face of Tigra through a series of Vauxhall Style Catwalk Events, visiting four major UK cities on Saturdays between 25 April and 16 May. TRO has been tasked with devising the overall concept, sourcing venues, guest management and the production and logistics for each event.

For more information check out... 'Vauxhall celebrates the new series of Britain's Next Top Model'

TRO has been appointed by Samsung to produce an experiential campaign promoting the Tocco Ultra Edition – Samsung's new flagship phone for 2009.

Following a competitive pitch, Samsung selected TRO's proposal for a 16-day nationwide roadshow taking place in April. Its aim is to take topline messaging about the new phone to 80,000 customer prospects at eight key locations nationwide during high footfall periods.

For more information check out... 'Samsung Tocco Ultra Edition'

Our awards include:

• Most effective use of budget
• Best ROI
• Best new product launch
• Best one day event
• Best business / industrial event
• Best use of venue’s facilities
• Best practice
• Best use of logistics
• Event management company of the year

The Home Office's Know Your Limits alcohol awareness campaign was brought to life at the Clothes Show Live exhibition, taking place at the NEC from 5-10 December.

TRO created the campaign's presence at the Clothes Show Live. In addition to designing and building the exhibition stand environment, TRO branded three changing rooms and produced a range of message-bearing give-aways.

For more information check out... 'Know Your Limits'

For the opening ceremony of the new Westfield London shopping centre on 30 October, BMW provided a fleet of its new 7-series cars to chauffeur VIPs to the event. The fifth-generation model will be launched on 15 November, which meant that guests were among the first customer targets to receive an advance preview of the car.

For more information check out... 'New BMW 7-Series'

TRO has won a pitch to implement an event programme to support DEFRA's ACT ON CO₂ climate change campaign.

The event programme is part of the integrated marketing campaign, which rolls out this autumn to encourage people to reduce their carbon footprint by saving energy in their homes. Television advertising and a dedicated website, www.direct.gov.uk/actonco2, will be supported by this series of face-to-face events featuring the stand.

TRO will be designing and producing an exhibition stand and working with DEFRA's PR agency to deploy the stand at a number of events and venues. Management of the stand, including transportation and installation, will be undertaken by TRO's event support team.

For more information check out... 'Act on CO₂'

An experiential campaign designed to boost awareness of Samsung's new Tocco touchscreen phone and drive customer prospects to retail stores, has attracted nearly 5,000 customer targets to sample the handsets and over 600 prospects to participate in a technology-driven competition mechanic.

TRO designed promotional units that reflected the Tocco’s concurrent ATL communication and highlighted the 'Please Touch' message. Customer prospects were invited to touch one of six handsets built into the units' design, for their chance to win a Samsung Tocco or a subscription to T3 gadget magazine.

For more information check out... 'Samsung Tocco'

MINI fans hoping to see the car manufacturer's typical quirky take on the British International Motor Show were not disappointed at the 2008 event. MINIVERSITY stood out in the centre of London's ExCeL exhibition halls – its bright green Astroturf quadrangle and striking facia depicting Oxford's dreaming spires giving no doubt as to this year's theme – MINI's take on a traditional university.

The brief had been to design and create a stand which underlined the brand's inherent Britishness, while raising awareness of the car's Oxford production base. The stand needed to be engaging, interactive and radically different from any other Motor Show exhibitor.

For more information check out... 'MINIVERSITY'

Digital UK, the organisation leading the UK's switch to digital TV,is rolling out a four-year roadshow to raise awareness and inform the public of their options for getting digital TV. It is moving around the country in phases from now until 2012, visiting each TV region ahead of the scheduled switchover.

For more information check out... 'Get Set for digital'

TRO has won a pitch to design, build and manage the hospitality units and BMW feature areas at this year's BMW PGA Championship, taking place at Wentworth from 22-25 May.

Following its acquisition in 2005 of the title sponsorship of the European Tour's flagship event, the PGA Championship, BMW has progressively stamped its mark on the tournament, with the aim of providing spectators with a continuous brand experience. TRO was also appointed design and build agency for the project in 2005, 06 and 07.

For more information check out... 'BMW PGA'